Get Active Gold Coast was developed by the GCPAA as their corporate identity. The Get Active Gold Coast brand was created to attract, instigate and retain physical activity participation within the Gold Coast.

 

Get Active Gold Coast was selected as the marketable product, as it is simple, easy to remember, relevant, merchandisable and describes the desired Gold Coast behaviour.  The developed brand and image was accepted favourably by the Gold Coast Community in 2009.

 

The Get Active Gold Coast logo displays a moving figure with an arc of colour, symbolising a person getting up, getting out... and getting active!

 

The Get Active Gold Coast Slogan, Get up, get out... get active! is an easily remembered phrase that sums up the GCPAA's call to action.

 

To find out how you can partner with the GCPAA to increase physical activity participation on the Gold Coast, contact us!  

 

The GCPAA aims to provide Gold Coast residents a consistent and unified corporate image at all times. The GCPAA utilises The Get Active Gold Coast Style Guide 2010, to guide it's image and brand use.  The Style Guide is available for GCPAA members and partners upon request.